Alix Earle Goes All-In on Micro Shorts for Reale Actives' Canada Launch

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Alix Earle is leaning hard into the micro-short moment, fronting a new campaign for her activewear brand Reale Actives as it expands into Canada. The look is minimal, the legs are maximal.

Alix Earle has built a career on knowing exactly what her audience wants — and apparently, that includes legs. The influencer-turned-founder is back in campaign mode, this time marking Reale Actives' expansion into the Canadian market with a set of photos that are doing exactly what they were designed to do: generate conversation.

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