Björn Axén, the Stockholm-founded hair care brand that has built a loyal following across Scandinavia over decades, is making its most pointed statement yet about its international ambitions. The label has appointed Onur Aktas as its new chief executive officer, tapping a leader capable of navigating the increasingly competitive global beauty landscape.
Björn Axén Bets on Global Ambitions With New CEO Appointment
Stockholm-based hair brand Björn Axén has named Onur Aktas as its new chief executive, signaling a serious push toward international expansion. Here's what the move means for one of Scandinavia's most recognizable names in professional hair care.
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