Sabato De Sarno Finds His Next Chapter at Shanghai Label Icicle

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Sabato De Sarno, the designer who briefly reshaped Gucci's identity, has landed his next role — and it's pointing East. The ex-Gucci creative director has been appointed to lead Shanghai-based label Icicle, backed by a notable roster of investors including Kering.

After a high-profile — and ultimately short-lived — tenure at one of fashion's most scrutinised houses, Sabato De Sarno is stepping back into the spotlight. The Italian designer has been named creative director of Icicle, the Shanghai-based label owned by ICCF Group, in a move that signals both a new direction for De Sarno and an accelerating ambition for the Chinese brand.

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