Salt & Stone Signs Role Model as Brand Ambassador — And He's Leaning Into the Joke

California-based grooming and skincare label Salt & Stone has tapped indie singer-songwriter Role Model — born Tucker Pillsbury — as the face of its latest campaign, and the partnership arrives with an unusually candid hook. "Since the internet likes to tell me I stink, working with Salt & Stone on this campaign felt pretty natural," Pillsbury said in a statement. It's a disarming move, and a strategically smart one: self-awareness is currency right now, and brands that can deploy it authentically tend to cut through the noise.